Tuesday, March 29, 2005

Detroit's Catch-22

GM swerves with dull lineup

The problem goes back a long way and generations have grown accustomed to the Detroit "Big-Three" producing exciting looking cars while lagging with quality, or perceived quality, as compared to Japanese manufactures. The Japanese manufactures have generally had rather dull designs and changes from model generation to the next have been subtle and slow. I'm sure this in part helps with their quality formula, but does little to excite brand image. It would seem that GM has tried to adopt the dull but quality model. That is fine if you have the demand to support it but for the time being I think they need to have both exciting designs and excellent quality. Yes, it is a more difficult position to be in but forget one and soon the other won't matter.

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